THE TRADE SHOW – Schedule of Events for travel trade show

Schedule of Events

The 3-day travel show conference program is designed specifically for you. It offers comprehensive education and training to enrich your career and increase your sales. By attending THETRADESHOW, you will gain the essential knowledge and expertise to make your travel business more profitable.

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Unless otherwise indicated, all events will be held at the Orange County Convention Center.

Dollar Rent a Car and Thrifty Car Rental is a sponsor of THETRADESHOW education and complimentary travel educator registrations.

Cyber Café and Technology Pavilion
Courtesy of Sabre Travel Network

Delegates will be able to check email accounts and Web sites from the Cyber Cafe in the Technology Pavilion on the show floor. Please note that computer access will be limited to 15 minutes per session during peak occupancy.
Please note that the Cyber Café will be used for Technology Seminars during exhibition hours each day. The Cyber Café will be cleared 15 minutes prior to these seminars to allow seminar participants to enter.educator registrations.

Saturday, September 6th
	Orlando Experience - Attending agents can choose from a variety of Orlando specific options to enhance their TTS experience. Take advantage of complimentary sightseeing, hotel inspections, theme park passes and a variety of attraction tickets.

Sunday, September 7th
8:30am - 11:30am	The Travel Institute Certification Testing The Travel Institute is thrilled to offer certification testing to attendees of THETRADESHOW in Orlando, September 7, 2008. CTA, CTC and CTIE candidates are encouraged to reserve their place in the testing room by August 1, 2008. Check-in for this single-seating event will begin at 8:00am – and testing will begin promptly at 8:30am. For additional information click here.
11:30am – 1:00pm	Educational Sessions Building Client Loyalty – Brought to you by CLIA - Tom Cogan, MCC, CTC Negotiating for Mutual Gain - Brought to you by The Travel Institute - Scott Ahlsmith, CTC The New Era of Faith Tourism: How Agencies Can Capitalize on This Robust $18 Billion Market - Brought to you by World Religious Travel Association - Kevin Wright If I'm Like You - You Will Like Me - Joanie Ogg, CTC, MCC Cuba: The Next (Very Big) New Destination – Brought to you by Fund for Reconciliation and Development - Christopher Baker (session runs until 1:30pm) Beyond Green: Ecotourism becomes Sustainable Tourism becomes... - Paul Benett
2:00pm – 5:00pm	Trade Show THESHOWSTAGE Presentations Recession: Does it manage you or do you mange it? Presenter: Arnie Weissmann, Editor in Chief, Travel Weekly There’s no doubt that the recession and high fuel prices are hitting the travel industry hard. How long will this cycle last? What are the short-, medium- and long-term implications? Does this environment present opportunities as well as challenges? Travel Weekly editor in chief Arnie Weissmann will ask CEOs, private equity investors and industry analysts to provide insight, advice and predictions. Technology Pavilion I Blog to Differ - Blogging for Beginners - Chelle Yarbrough (session runs 2:15pm - 3:15pm) Advanced Excel Tips & Tricks - Chelle Yarbrough (session runs 3:30pm - 4:30pm) Presentation Pavilions 2:30pm - 2:50pm - ModernAgents Plan More Fun - Brought to you by Performance Media Group - Neil Strickland (Pavilion 1) 3:00pm - 3:20pm - Turkish Cultural and Tourism Office (Pavilion 3) 3:30pm - 3:50pm - Auto Europe - The International Car Rental Service Leader - Brought to you by Auto Europe - Brad Partridge (Pavilion 2) 4:00pm - 4:20pm - Grow Your Business Through Gray Line Worldwide Tours - Brought to you by Gray Line Worldwide Tours -Robert Shamo (Pavilion 1) 4:00pm - 4:20pm - The Jordan Experience! - Brought to you by Jordan Tourism Board North America - Malia Asfour and Gisele Abrahao (Pavilion 3)
4:30pm – 5:30pm	ASTA Annual Meeting on THESHOWSTAGE Join your fellow ASTA members as you gather to hear the latest information on ASTA’s initiatives and mission.
7:30pm	Opening Event: Celebrate Endless Summer in Orlando! Location: BB King’s Blues Club at Pointe Orlando Courtesy of Orlando/Orange County Convention & Visitors Bureau, Inc., Busch Entertainment Corporation's Worlds of Discovery, Disney Destinations, Universal Orlando® Resort, BB King's Blues Club-Orlando, Pointe Orlando, VISIT FLORIDA™

Monday, September 8th
9:00am - 1:30pm	Retail Travel Leadership Summit Separate Registration Required Brought to you by ASTA, this innovative event will bring together industry leaders and executives from top-tier travel companies, foster open discussions and debates on pressing travel industry issues. "The Retail Travel Leadership Summit will be an intimate, exclusive meeting," said William Maloney, CTC, ASTA executive vice president and COO. "Topics will be debated by us, for us and in front of us; new ideas will be expressed and solutions to industry challenges explored. This will be the must-attend event of the year for those who feel they have been called to actively lead this industry in a positive, new direction." Lunch and Featured Speaker JOE SCARBOROUGH, host of MORNING JOE, courtesy of Auto Europe/Destination Europe For complete schedule, list of speakers and to register please click here
9:00am – 9:45am	Home-Based General Session Seven Things You Can Do To Turn Your Travel Business into a Middle Class Lifeboat Product Seminars Vacation Access – Brought to you by Vacation Access Explore Puerto Rico, Explore Beyond the Shore!– Brought to you by Puerto Rico Tourism - Narciso “Ciso” Moreno We Build Incredible: Oasis of the Seas - Brought to you by Royal Caribbean International - Nancy Baumann
10:00am – 10:45am	Education Sessions Ulitmate Sales Seminar Part I - Scott Koepf, CTC, MCC Tool Box for Making a Small Fortune as a Home-Based Agent - Gary Fee and Anita Pagliasso Home-Based Marketing (Advanced) Product Seminars Hi Tech - High Touch Marketing - Brought to you by Mailpound - Debbie Maier (also include link to description page for this session) Sell the Philippines - Beyond the Usual - An Introduction to Philippines Airlines - Brought to you by Philippine Department of Tourism - Emma Ruth Yulo Costa Rica: The World's Preeminent Sustainable Travel Destination - Brought to you by Recommend Magazine - Christopher Baker
11:00am – 3:00pm	Trade Show THESHOWSTAGE Presentations Will the Real Travel Professional Stand Up? With multiple industry numbering and ID card programs, how can real sellers of travel be truly identified? Can such programs also help to counter the growth of card mills and multi-level marketing programs? Is there a solution that can help consumers and suppliers accurately determine who the real travel sellers are? Moderated by: James Shillinglaw, Editor in Chief, Performance Media Group LLC Samantha Brown’s Passport to Travel - Brought to you by The Travel Chanel - Samantha Brown, host of Travel Channel’s Passport Series As a Travel Channel host for almost a decade, Samantha Brown brings new experiences and destinations to life for the audience. Most recently, she filmed amazing weekend getaways in dozens of domestic and international locations for Passport to Great Weekends, spent a month in China shooting a three-part special Passport to China that aired prior to this Summer’s Olympic games, and traveled to Europe and Latin America for previous installment of her Passport series. Samantha will address her time on the road, the importance of travel, and what she loves most about her job. Technology Pavilion Facebook Your Way to More Sales: Using Blogs and Social Networking Sites as Part of a Successful Marketing Program - Kate Koziol (session runs 11:15am - 12:15pm) Blogging for Dollars - Advanced Tips and Tricks for Sales and Traffic - Chelle Yarbrough (session runs 12:30pm - 1:30pm) Excel Beginner - Chelle Yarbrough (session runs 1:45pm - 2:45pm) Presentation Pavilions 1:00pm – 1:20pm – Travel Agent Media Group – Brought to you by Travel Agent Media Group (Pavilion 2) 1:00pm - 1:20pm - The Jordan Experience! - Brought to you by Jordan Tourism Board North America - Malia Asfour and Gisele Abrahao (Pavilion 3) 1:30pm - 1:50pm – Grow Your Business Through Gray Line Worldwide Tours - Brought to you by Gray Line Worldwide Tours - David Krause (Pavilion 1) 1:30pm - 1:50pm – El Salvador Impressive: The New Destination in Central America Brought to you by Ministry of Tourism of El Salvador - Ruben Rochi (Pavilion 3) 2:00pm - 2:20pm - Greece - Brought to you by the Greek National Tourist Organization (Pavilion 3) 2:30pm – 2:50pm – ModernAgents Plan More Fun - Brought to you by Performance Media Group - Neil Strickland (Pavilion 1)
3:00pm – 5:00pm	ASTA Premium Member Session - Invitation Only Event
3:15pm – 4:15pm	Educational Sessions Cruise Vacations – An Introduction – Brought to you by CLIA - Bernie Blomquist MCC, CTC (session runs until 6:15pm) Customer Relations Management: Made Easy – Brought to you by CLIA - Tom Cogan, MCC, CTC (session runs until 6:15pm) Ultimate Sales Seminar Part II - Scott Koepf, CTC, MCC If I'm Like You - You Will Like Me - Joanie Ogg, CTC, MCC (sesion runs until 4:45pm) Selling Customized Luxury Group Travel - Brought to you by European Incoming Services - Bruce Tepper, CITE, CTC GDS Contracts - Mark Pestronk How to Reach the Flourishing Minority Travel Market - Brought to you by Travel Professionals of Color
3:15pm – 4:45pm	National Tourism Organization Summit For the third year, THETRADESHOW will host an important networking opportunity for National Tourism Organizations (NTO). The NTO Summit will provide an environment to discuss the best practices in marketing destinations. For full program information click here. All national tourism offices and convention bureaus are invited to attend. Contact Robin Costanza at rcostanza@asta.org to participate.
4:30pm – 5:30pm	Educational Sessions How to Use Technology to Help You Develop and Maintain Relationships with Today's Savvy Customers - Brad Anderson Trip Tailor Vacations - Putting You in Control of Your Destiny - Brought to you by Sabre Travel Netowrk - Barbara Helzlsouer Marketing Green: Promotional Narratives in a Greening World - Paul Bennett
7:00pm	ASTA's 5th Annual Advocacy Dinner Tickets required Location: Portofino Bay Hotel
9:30pm	YP Rocks Location: The Red Coconut ClubSM at Universal Citywalk Courtesy of Universal Orlando® Resort and Las Vegas Convention & Visitors Authority

Tuesday, September 9th
8:30am - 10:00am	International Travel Agent Summit Welcome - Robert Durant, CTC Featured Presentation Roundtable Discussions, including: Demonstration of ASTA on-line business tools, International GDS trends, International credit card handling issue For additional information click here.
8:30am - 10:30am	ASTA CAC Meeting - Invitation Only Event
9:00am – 9:45am	Product Seminar Sessions Alaska: Maximizing Pre & Post Cruise Options in the Great Land – Brought to you by Anchorage Convention and Visitors Bureau - Tania Hancock Sell More Travel – Brought Performance Media Group - Johnathan Cooper Auto Europe - The International Car Rental Service Leader - Brought to you by Auto Europe - Brad Partridge Alberta - Canada’s Rocky Mountain Playground - Brought to you by Travel Alberta International - Monique Morrison What's New and Exciting in Jamaica - Brought to you by Jamaica Tourist Board - Ruby Henry
10:00am – 12:00pm	Trade Show THESHOWSTAGE Presentations Grow Your Business by Reaching New Markets Are you mostly a Corporate Agency looking to grow your leisure business? Or a Leisure Agency wanting to expand your corporate share? Hear from successful agencies that have insight on strategies to grow your market share. Moderated by John DeJesu, Publisher, Business Travel News Samantha Brown’s Passport to Travel - Brought to you by The Travel Chanel - Samantha Brown, host of Travel Channel’s Passport Series As a Travel Channel host for almost a decade, Samantha Brown brings new experiences and destinations to life for the audience. Most recently, she filmed amazing weekend getaways in dozens of domestic and international locations for Passport to Great Weekends, spent a month in China shooting a three-part special Passport to China that aired prior to this Summer’s Olympic games, and traveled to Europe and Latin America for previous installment of her Passport series. Samantha will address her time on the road, the importance of travel, and what she loves most about her job. Technology Pavilion Facebook Your Way to More Sales: Going the Distance with Your Social Networking Sites (Advanced) - Kate Koziol (session runs 10:00am - 11:00am) Google GMail Pro - Webmail at it's best! - Carol Fullmer (session runs 11:15am - 12:15pm) Presentation Pavilions 10:30am – 10:50am – Travel Trade's Online Resources – Brought to you by Travel Trade - Seth Gittlitz (Pavilion 3)
12:30pm – 1:45pm	Lunch – Brought to you by Turkish Cultural Tourism Office
2:00pm – 3:15pm	Educational Sessions Group Sales Made Easy – Brought to you by CLIA - Bernie Blomquist MCC, CTC (session runs until 5:00pm) Cruising – The Ultimate Incentive – Brought to you by CLIA - Tom Cogan, MCC, CTC (session runs until 5:00pm) Google Magic - Beginner - Carol Fullmer The Ultimate CRM and Marketing Tools - ClientBase and ClientBase Marketing Services Are Better Together - Brought to you by Sabre Travel Network - Ken Jonker GDS Contracts - Mark Pestronk Marketing Green: Promotional Narratives in a Greening World - Paul Bennett
2:00pm – 5:00pm	NACTA Member Meeting NACTA Members Only Attend an exceptional program of workshops, roundtable discussions, keynote sessions and more. This will be an in-depth learning program for NACTA members only. So, if you are serious about selling more travel you do not want to miss this! For additional information click here.
3:15pm – 4:30pm	Educational Sessions Google Beyond Search - Advanced - Carol Fullmer Legal - Mark Pestronk Managing Change - Brought to you by The Travel Institute - Scott Ahlsmith, CTC (session runs until 5:00pm) A Taste of the CTE Program – The Fundamentals of Business Travel – Brought to you by NBTA - Robin Roane

Interested in presenting at THETRADESHOW? Review the call for papers for more informaiton.