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Release 5
Alexandria, Va., Sept. 28, 2005 – The American Society of Travel Agents (ASTA) has signed a marketing collaboration agreement with Messe Berlin, one of the world’s top ten exhibition companies. Messe Berlin, based in Berlin, will work with ASTA to expand joint activities for trade shows and conventions. In addition to helping sell exhibit space at World Travel Congress in Montréal, Messe Berlin will co-produce THETRADESHOW in 2006. “With globalization continuing to rise, there is an ever-growing need for traditional segments of the tourism sector to offer increasingly internationally oriented customers exactly the right products to suit their particular market,” said William A. Maloney, CTC, ASTA executive vice president and COO. “The new partnership with Messe Berlin will allow us to bring our members even more of a global presence to our trade shows and events.” The collaboration will be used to increase the range of services both organizations offer and to concentrate resources in order to market the products and services of both partners. It will provide an important milestone in putting an international strategy into effect for Messe Berlin and ASTA. “In order to expand beyond the limits of our traditional base we need international partners with the right expertise,” said Dr. Martin Buck, director of travel and logistics at Messe Berlin. “This is a necessity, as our potential on home ground is limited. With ASTA we are glad to have found the ideal partner to accompany us along the road ahead.” Messe Berlin is a service company specializing in the organization of regional, national, and international trade shows, exhibitions, and conventions. For more information on THETRADESHOW, call 1.866.870.9333 or visit www.theTRADEshow.org. THETRADESHOW (Travel Retailing And Destination Expo) is a 3-day, in-depth networking and educational event. Global and inclusive, THETRADESHOW unites under one roof travel suppliers and buyers from all over the world, representing every segment of the travel and tourism industry. It is the trade show event for travel decision makers. Contact: Kristina Rundquist/Liz Connolly 703-739-8710 |
