THETRADESHOW Announces New Educational Seminars to be Offered
Alexandria, Va., June 30, 2006 – The educational seminars being offered at THETRADESHOW (Travel Retailing and Destination Expo) in Orlando Sept. 10-12, 2006, will provide new and creative resources for travel professionals to learn about niches, including Hispanic and cruise travel, the business of home-based travel agents, product seminars and much more. THETRADESHOW seminars will allow travel agents, suppliers and consumers to gain valuable knowledge in one convenient location.
“THETRADESHOW partners are enthusiastic to feature a diverse assortment of educational seminars,” said President and CEO of Cruise Lines International Association (CLIA), Terry L. Dale. “With a wealth of learning opportunities, every attendee will take away practical business strategies and apply them to their particular company or agency.”
Below is a listing of seminars that have recently been added to THETRADESHOW conference schedule:
· Model Agency Program – The Comprehensive Agency Management Guide
Courtesy of Best Western International. Breakfast/session is provided compliments of Sabre Travel Network. The Model Agency Program is designed with the professional agency owner, manager, or home-based business owner in mind. The program will be informative and educational, primarily designed to provide travel professionals with the essential business tools to run their business in a more efficient and profitable way.
· New Ke Kula O'' Hawaii and an In-Depth Look from The Islands, Kauai, Oahu, Maui Nui and the Big Island
Courtesy of Hawaii Visitors & Convention Bureau. The seminar will highlight the location, geography, climate, tourist seasons, weather patterns, population, transportation and accommodations that make Hawaii such a unique destination to visit. Travel agents will also get a better understanding of the target clients who are attracted to Hawaii, which will enable them to increase sales of Hawaii-related travel products.
Cruise Travel:
· How to Tap into the Lucrative Niche Cruise Market – Panel
The panel has been created for the How to Tap into the Lucrative Niche Cruise Market seminar moderated by Larry Dessler, executive director of Niche Cruise Marketing Alliance (NCMA). Panelists include: Bo Fridsberg (vice president of Norwegian Coastal Voyage), Mark Flager (vice president of Discovery World Cruises), Larry Haugh (vice president of Star Clippers), Richard De Sousa (sales director of Peter Dielmann Cruises) and Patricia Noble (director of sales for RiverBarge Excursion Line).
Home-Based Agents:
· Home-Based Travel Professional - How to Make the Move to Being a Home-Based Travel Professional
Presented by Joanie Ogg, CTC, MCC. The workshop will help travel agents learn how to re-engineer their business and sell travel from home as a home-based travel agent.
· Home-Based Independent Agents in the U.S. Travel Agent Market – Yesterday, Today and Tomorrow
Presented by Joanie Ogg, CTC, MCC. This seminar is a special program geared at suppliers and will discuss the history of the home-based agent and its tremendous growth.
Business Skills:
· Profiting from Romance - How to Make Money From the Wedding/Honeymoon Market
Brought to you by Condé Nast Bridal Group and presented by Jacqueline Johnson. The wedding/honeymoon seminar will deal with all aspects of the bridal market including the cost of the wedding to the selection of the honeymoon product.
· Selling to Special Interests
Brought to you by the Cruise Lines International Association (CLIA) and presented by Bernie Blomquist, MCC, CTC. This interactive seminar will teach dozens of strategies to reach and satisfy niche clients.
· Re-Energize Your Bottom Line by Specializing in Spa Travel
Brought to you by The Travel Institute and presented by Orlando Hidalgo. Spas continue to grow in popularity and this seminar will discuss the lucrative spa specialist market.
· Viral Marketing -- Catch It!
Brought to you by The Travel Institute and presented by Scott Ahlsmith, CTC. This workshop will teach travel professionals how to create interesting and remarkable viral marketing stories that will be transferred from one conversation to another.
· Understanding Groups
Brought to you by the Cruise Lines International Association (CLIA) and presented by Tom Cogan, MCC, CTC. In this course, agents will develop a deeper understanding of the group travel industry, and learn how to sell and market to groups.
· It''s About Time You Developed That Niche
Presented by Suzanne Slavitter CTP, CTIE. It''s never too late to learn about niche marketing or even develop your second or third niche. This course will discuss how to analyze products or markets, look at cost effective marketing and learn about Phone AerobicsSSM.
· Fanning Your Entrepreneurial Fire
Presented by Kate Koziol. This session will help attendees iron out a game plan to help them become more effective and successful. Koziol is an award-winning entrepreneur celebrating her ninth year of running her own travel industry company and she will offer first hand accounts to illustrate her examples.
· Turning Your Web Site Into Your Highest Producing Salesperson
Presented by Mark McMullen, CTC. This seminar will address how travel professionals can make use of their company’s Web site as their greatest sales tool.
The latest seminars and details will be added throughout the summer at www.thetradeshow.org.
THETRADESHOW will take place the second week of September every year and will be held in Orlando (Sept. 10-12 2006) in even years and Las Vegas (Sept. 9-11, 2007) in odd years. Travel sellers will have the opportunity to meet one-on-one with suppliers and to learn in-depth about their products. The three-day, industry-wide event will have two travel industry-only days and will feature a day of one-on-one business appointments. Additionally, one day will be designated for consumers, where both travel sellers and suppliers will have the opportunity to educate the consumer on their businesses and the best way to choose and organize their travel arrangements.
The Association of Canadian Travel Agencies (ACTA), Cruise Lines International Association (CLIA), Adventures in Travel Expo (ATE), International Gay and Lesbian Travel Association (IGLTA), ITB Berlin, Performance Media Group, LLC (Agent@Home, Cruise & Vacation Agent and Modern Agent), Travel Trade, Travel Weekly, eturboNews, JaxFax, Recommend, Canadian Travel Press, TravelAge West, National Association of Commissioned Travel Agents (NACTA), National Tour Association (NTA), Travel Industry Association of America (TIA), The Travel Institute, U.S. Tour Operators Association (USTOA) and USA Today have signed on as partners of THETRADESHOW.
For more information on THETRADESHOW, call 1.866.870.9333 or visit www.THETRADESHOW.org.
THETRADESHOW (Travel Retailing And Destination Expo) is a 3-day, in-depth networking and educational event. Global and inclusive, THETRADESHOW unites under one roof travel suppliers and buyers from all over the world, representing every segment of the travel and tourism industry. It is the trade show event for travel decision makers.
Contact: Kristina Rundquist/Liz Connolly 703.739.8710
www.THETRADESHOW.org
Alexandria, Va., June 30, 2006 – The educational seminars being offered at THETRADESHOW (Travel Retailing and Destination Expo) in Orlando Sept. 10-12, 2006, will provide new and creative resources for travel professionals to learn about niches, including Hispanic and cruise travel, the business of home-based travel agents, product seminars and much more. THETRADESHOW seminars will allow travel agents, suppliers and consumers to gain valuable knowledge in one convenient location.
“THETRADESHOW partners are enthusiastic to feature a diverse assortment of educational seminars,” said President and CEO of Cruise Lines International Association (CLIA), Terry L. Dale. “With a wealth of learning opportunities, every attendee will take away practical business strategies and apply them to their particular company or agency.”
Below is a listing of seminars that have recently been added to THETRADESHOW conference schedule:
· Model Agency Program – The Comprehensive Agency Management Guide
Courtesy of Best Western International. Breakfast/session is provided compliments of Sabre Travel Network. The Model Agency Program is designed with the professional agency owner, manager, or home-based business owner in mind. The program will be informative and educational, primarily designed to provide travel professionals with the essential business tools to run their business in a more efficient and profitable way.
· New Ke Kula O' Hawaii and an In-Depth Look from The Islands, Kauai, Oahu, Maui Nui and the Big Island
Courtesy of Hawaii Visitors & Convention Bureau. The seminar will highlight the location, geography, climate, tourist seasons, weather patterns, population, transportation and accommodations that make Hawaii such a unique destination to visit. Travel agents will also get a better understanding of the target clients who are attracted to Hawaii, which will enable them to increase sales of Hawaii-related travel products.
Cruise Travel:
· How to Tap into the Lucrative Niche Cruise Market – Panel
The panel has been created for the How to Tap into the Lucrative Niche Cruise Market seminar moderated by Larry Dessler, executive director of Niche Cruise Marketing Alliance (NCMA). Panelists include: Bo Fridsberg (vice president of Norwegian Coastal Voyage), Mark Flager (vice president of Discovery World Cruises), Larry Haugh (vice president of Star Clippers), Richard De Sousa (sales director of Peter Dielmann Cruises) and Patricia Noble (director of sales for RiverBarge Excursion Line).
Home-Based Agents:
· Home-Based Travel Professional - How to Make the Move to Being a Home-Based Travel Professional
Presented by Joanie Ogg, CTC, MCC. The workshop will help travel agents learn how to re-engineer their business and sell travel from home as a home-based travel agent.
· Home-Based Independent Agents in the U.S. Travel Agent Market – Yesterday, Today and Tomorrow
Presented by Joanie Ogg, CTC, MCC. This seminar is a special program geared at suppliers and will discuss the history of the home-based agent and its tremendous growth.
Business Skills:
· Profiting from Romance - How to Make Money From the Wedding/Honeymoon Market
Brought to you by Condé Nast Bridal Group and presented by Jacqueline Johnson. The wedding/honeymoon seminar will deal with all aspects of the bridal market including the cost of the wedding to the selection of the honeymoon product.
· Selling to Special Interests
Brought to you by the Cruise Lines International Association (CLIA) and presented by Bernie Blomquist, MCC, CTC. This interactive seminar will teach dozens of strategies to reach and satisfy niche clients.
· Re-Energize Your Bottom Line by Specializing in Spa Travel
Brought to you by The Travel Institute and presented by Orlando Hidalgo. Spas continue to grow in popularity and this seminar will discuss the lucrative spa specialist market.
· Viral Marketing -- Catch It!
Brought to you by The Travel Institute and presented by Scott Ahlsmith, CTC. This workshop will teach travel professionals how to create interesting and remarkable viral marketing stories that will be transferred from one conversation to another.
· Understanding Groups
Brought to you by the Cruise Lines International Association (CLIA) and presented by Tom Cogan, MCC, CTC. In this course, agents will develop a deeper understanding of the group travel industry, and learn how to sell and market to groups.
· It's About Time You Developed That Niche
Presented by Suzanne Slavitter CTP, CTIE. It's never too late to learn about niche marketing or even develop your second or third niche. This course will discuss how to analyze products or markets, look at cost effective marketing and learn about Phone AerobicsSSM.
· Fanning Your Entrepreneurial Fire
Presented by Kate Koziol. This session will help attendees iron out a game plan to help them become more effective and successful. Koziol is an award-winning entrepreneur celebrating her ninth year of running her own travel industry company and she will offer first hand accounts to illustrate her examples.
· Turning Your Web Site Into Your Highest Producing Salesperson
Presented by Mark McMullen, CTC. This seminar will address how travel professionals can make use of their company’s Web site as their greatest sales tool.
The latest seminars and details will be added throughout the summer at www.thetradeshow.org.
THETRADESHOW will take place the second week of September every year and will be held in Orlando (Sept. 10-12 2006) in even years and Las Vegas (Sept. 9-11, 2007) in odd years. Travel sellers will have the opportunity to meet one-on-one with suppliers and to learn in-depth about their products. The three-day, industry-wide event will have two travel industry-only days and will feature a day of one-on-one business appointments. Additionally, one day will be designated for consumers, where both travel sellers and suppliers will have the opportunity to educate the consumer on their businesses and the best way to choose and organize their travel arrangements.
The Association of Canadian Travel Agencies (ACTA), Cruise Lines International Association (CLIA), Adventures in Travel Expo (ATE), International Gay and Lesbian Travel Association (IGLTA), ITB Berlin, Performance Media Group, LLC (Agent@Home, Cruise & Vacation Agent and Modern Agent), Travel Trade, Travel Weekly, eturboNews, JaxFax, Recommend, Canadian Travel Press, TravelAge West, National Association of Commissioned Travel Agents (NACTA), National Tour Association (NTA), Travel Industry Association of America (TIA), The Travel Institute, U.S. Tour Operators Association (USTOA) and USA Today have signed on as partners of THETRADESHOW.
For more information on THETRADESHOW, call 1.866.870.9333 or visit www.THETRADESHOW.org.
THETRADESHOW (Travel Retailing And Destination Expo) is a 3-day, in-depth networking and educational event. Global and inclusive, THETRADESHOW unites under one roof travel suppliers and buyers from all over the world, representing every segment of the travel and tourism industry. It is the trade show event for travel decision makers.
Contact: Kristina Rundquist/Liz Connolly 703.739.8710
www.THETRADESHOW.org
