NTO Summit
Each year, THETRADESHOW hosts an important networking opportunity exclusively for National Tourism Organizations (NTO). The NTO Summit provides a unique environment to discuss best practices in marketing destinations.
In 2009 the following topics were discussed:
- Marketing your destination: value versus luxury in today’s economy
- Niche markets: how to best profit from and capitalize on specialized markets for your destination
- Emergency response management: public relations and first steps for action following emergency situations involving your destination
The 2009 NTO Summit will include insight and discussion with the following travel professionals:
- Richard Earls, Publisher - Travel Research Online (TRO)
- Kevin Wright, President - World Religious Travel Association (WRTA)
- Mary Ann McNulty, Content Director - ProMedia.travel
NTO Summit participants gain new global business contacts, ideas for increasing inbound visitors and marketing tips for pushing their destination to the top of travelers'' "must see" lists. All exhibiting NTOs should plan now to participate in the 2010 NTO Summit.
*2010 NTO Summit program details coming soon
