March 9, 2007- Exciting changes
Alexandria, VA, March 9, 2007- Exciting changes are taking place at THETRADESHOW, Sept. 9 -11, 2007, in Las Vegas. Among the most notable is that this year, trade show hours have been condensed and educational seminars have been scheduled so that they will not overlap with trade show floor hours, allowing exhibitors and agents the chance to focus their attention on business networking and education, respectively, without sacrificing time for the other. Additional changes include a separate (and optional) consumer day, the introduction of theme-based education days and special booking incentives for travel agents, including specially priced post-trips, as well as complimentary Las Vegas show tickets and monorail passes.
“While last year’s inaugural event was successful, the decision was made to further enhance the program for 2007,” said William Maloney, CTC, ASTA executive vice president and COO. “Based on the feedback we received from attendees, exhibitors and the Show Board, we are confident these changes will provide more value to participants–travel retailers and exhibitors, alike.”
To draw travel retailers from every sector, each day of this year’s show will feature education highlighting specific themes: Home-Based, Business and Technology, Niche, Cruise, Luxury and Destination. Through specialized seminars and education, travel sellers will gain the knowledge to increase their profits.
For exhibitors, THETRADESHOW format has been specifically re-designed to give them the more concentrated time with travel sellers, helping them generate new leads and establish new business relationships. This year with new, shorter trade show hours, educational seminars will be held before and after the trade show, rather than concurrently, allowing for increased trade show floor traffic. Exhibitors also will now have two full days for pre-scheduled, one-on-one appointments with travel retailers, wholesalers, tour operators and other exhibitors.
Unlike last year, this year’s consumer day will be a separate event and optional for suppliers. THETRADESHOW has partnered with Prestige Travel American Express, a Las Vegas travel agency. For an additional fee, suppliers who wish to take part in a consumer event may participate in Prestige Travel’s 13th annual Cruise & Vacation Show. This consumer event will be held Saturday, Sept. 8, 2007, from 10am–3pm, in an adjacent hall to THETRADESHOW.
Said regular Cruise & Vacation Show exhibitor, Deni Kemper, Pleasant Holidays: “The Prestige Travel Shows attract serious travelers who are ready to plan and book their next vacation. They are looking for lifestyle trips and considering more exotic locales. From an organization perspective, the show is a well-oiled machine. It is put together so well; all we have to do is be ready to sell our vacation products!”
THETRADESHOW is created and supported by the travel industry’s leading organizations, including: ASTA, ITB Berlin, ACTA, Adventures in Travel Expo, IGLTA, CLIA, NACTA, NBTA, NTA, ETOA, Tourism Cares, The Travel Institute, TIA and USTOA.
For more information on THETRADESHOW, call 1.866.870.9333 or visit THETRADESHOW.
THETRADESHOW (Travel Retailing and Destination Expo) is a 3-day, in-depth networking and educational event. Global and inclusive, THETRADESHOW, powered by ASTA and ITB Berlin, unites under one roof travel suppliers and buyers from all over the world, representing every segment of the travel and tourism industry. It is the trade show event for travel decision makers. For more information on THETRADESHOW, call 1.866.870.9333 or visit www.THETRADESHOW.org.
Contact: Kristina Rundquist/Jada Irwin 703-739-8710
pr@thetradeshow.org
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